Mintel
Gaby Fireman
SVP Agency and Media USA and EMEA
As the Senior Vice President of Mintel International Group, Gaby leads a division that provides market intelligence and insights to advertising agencies and media companies in the US UK, Germany and Brazil. With over 23 years of experience in the media and agency world, he has a passion for creating and implementing innovative strategies that drive revenue growth and customer satisfaction.
This Speaker's Sessions
Gen Alpha: Understanding the Buying Power of This New Generation
May 7, 2024 | 9:45 am
While the oldest are only 14 years old, they’re already influencing the purchase behavior of families like no generation before. With completely different values, attitudes, and habits, they stand to disrupt the plans of many brands. After unpacking the key trends behind this new generation, we’ll then look at how agencies can best turn new Gen Alpha insight into more work with clients.
Session Format:
This special one-hour session will consist of a 40-minute presentation from our guest Analyst from Mintel, followed by a group discussion with 15 - 20 industry peers.
Agency Limit Note:
Only 1 person per agency may join each Mastermind session.
Session Format:
This special one-hour session will consist of a 40-minute presentation from our guest Analyst from Mintel, followed by a group discussion with 15 - 20 industry peers.
Agency Limit Note:
Only 1 person per agency may join each Mastermind session.
Sign-Up Required:
Week of April 22nd, all attendees will receive an email with sign-up instructions.