Special Session Sign-Ups

While the oldest are only 14 years old, they’re already influencing the purchase behavior of families like no generation before. With completely different values, attitudes, and habits, they stand to disrupt the plans of many brands. After unpacking the key trends behind this new generation, we’ll then look at how agencies can best turn new Gen Alpha insight into more work with clients.

In this small group discussion, we’ll take a look at how agencies are working to improve their strategic offering. Ultimately, the goal is to better anchor your agency into each client – as an indispensable strategic partner. This means more effective strategic services, processes, tools, target audience insight, data utilization, and more. Come to this group discussion ready to collaborate!

Agencies continue to deal with extreme margin pressures. Clients are demanding more work for lower fees – and on tighter timelines. At the same time, staffing issues have added another layer to the challenge.

This group will look at the technology investments and process improvements that are helping agencies transform their operations, strengthen client and supplier relationships, and drive revenue growth.

This group will look at what agency management can do to help their teams better understand – and be more accountable for – the profitability of their accounts. As leadership expectations for growth continue to increase, do agency teams have the access and resources they need to deliver on those expectations? How much transparency into agency finance is needed (and how much is too much)? We’ll discuss the role/accountability of agency finance leads, the expectations leadership should set with teams, operating structures that are working to drive growth, and more.

This group will come together to separate the hype from the reality. The discussion will focus on the different AI tools that are having a meaningful impact across four areas of their agencies: Strategic Planning, Account Management, Production, and Creative. We’ll look at what’s working, what’s not, and how to get the most out of these transformational products.

RFPs are often the least profitable source of growth for an agency. In addition to out-of-pocket (and opportunity) costs, lower win rates hemorrhage agency morale. There are far more effective methods for building and converting high-value pipelines. This group will come together to share the latest best practices working to secure more new business – without an RFP.

Here, we’ll address the tremendous impact the removal of cookies will have on the industry — and the digital marketing you do for your clients. It’s been building for four years now and is close to a reality. Importantly, the group will discuss the new strategies already being used to ensure your client work remains as effective as before.

Organic Growth remains one of the most profitable sources of new revenue. You have a relationship, the door is open, and you know the client’s business – plus, you don’t have to deal with an expensive pitch process.

This group of agency leaders will come together to discuss the different methods they’re using to grow their clients. Be prepared to share (and take away) new ideas.

There is no doubt, no role is tougher than running new business. Here, biz dev directors will come together for a collaborative look at overcoming some of the biggest challenges.

The group will tackle topics such as: working as one efficient, focused, unified team; who should (and not) lead pitches; who should be in the room; removing weak presenters; securing the resources required to win business; getting more commitment from pitch team members; and more. Expect a lively – and constructive – discussion.